Bachelor of Business (Public Relations)

Jenis institusi: Universitas/Lembaga Pendidikan Tinggi
Tingkat: Sarjana
CRICOS: 00102E

Public relations (PR) is about managing information and relationships between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective, strategic communication that builds understanding. PR can create awareness, trust and a favourable public image that helps shape and maintain the reputation of an organisation, event or person. PR activities can take place in business, government, and not-for-profit-settings. During the Bachelor of Business (Public Relations) you will undertake a foundation year that covers all core disciplines of business, while during the second year you will begin your major in PR.

Informasi Studi

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